New Zealand
THAT FIRST TIME FEELING. AGAIN.
This campaign positions New Zealand as the ultimate escape for empty nesters who finally have the time, freedom, and resources to travel somewhere meaningful. For adults aged 45–65, New Zealand offers exactly what they’re seeking: breathtaking landscapes, restorative peace, and a sense of awe that makes them feel young and alive again. By tapping into their desire for renewal and authentic adventure, New Zealand’s rivers, trails, and open skies are shown to align with this audience’s stage of life naturally. This market is emotionally ready for a transformative experience, and New Zealand delivers one that feels refreshing and real.
Located at bus stops in neighborhoods with high concentrations of adults aged 45–65, these transit ad connects with people during idle moments. As they wait, the ad invites them to pause, dream, and envision a trip that restores their sense of freedom and youth. It reinforces the idea that New Zealand is the perfect next chapter for those finally ready to put themselves first.
This banner appears across the top of travel blogs, airfare deal pages, and travel planner sites, reaching empty nesters who are already primed for exploration. By pairing captivating imagery with a message of rediscovery, the ad encourages users to consider New Zealand as a destination that offers peace and adventure. Everything they’re seeking at this stage of life.
This magazine spread appears in publications read by curious, experience-driven adults who are actively planning their next chapter. By placing the ad where readers are already seeking inspiration, it speaks directly to empty nesters ready for a meaningful escape. The copy invites them to rediscover wonder, reconnect with themselves, and feel young again in a place that’s peaceful, real, and refreshingly new: New Zealand.
This billboard is placed along major commuter routes where these empty nesters travel daily. By catching them during moments of routine, it invites them to imagine a break from the ordinary and discover the renewed sense of wonder waiting for them in New Zealand. The placement reinforces the campaign message that adventure isn’t out of reach.