THAT FIRST TIME FEELING. AGAIN.
New Zealand
This campaign positions New Zealand as the ultimate escape for empty nesters who finally have the time, freedom, and resources to travel somewhere meaningful. For these adults, New Zealand offers restorative peace and a sense of awe that makes them feel young and alive again. By tapping into their desire for renewal and authentic adventure, New Zealand naturally aligns with this audience’s stage of life.
These billboards are placed along major commuter routes where these empty nesters travel daily to reinforce the campaign message that adventure isn’t out of reach. By catching them during moments of routine, it invites them to imagine a break from the ordinary and discover the renewed sense of wonder waiting for them in New Zealand.
Located at bus stops in neighborhoods with high concentrations of our target audience, these transit ads connect with people during idle moments. As they wait, these ads invite them to pause and envision a trip that restores their sense of freedom and youth, reinforcing the idea that New Zealand is their perfect next chapter.
This banner appears across the top of travel blogs, airfare deal pages, and travel planner sites, reaching empty nesters who are already primed for exploration. By pairing captivating imagery with a message of rediscovery, the ad encourages users to consider New Zealand as a destination that offers peace and adventure.
This magazine spread appears in publications read by curious, experience-driven adults who are actively planning their next chapter. By placing the ad where readers are already seeking inspiration, the copy invites them to rediscover wonder, reconnect with themselves, and feel young again in a place that’s peaceful and refreshingly new.